From the perspective of market demand trend, 4WD rough terrain forklift truck shows a smaller and smaller trend. The market opportunity of miniaturized rough terrain forklift truck is huge.
1.The market is emerging
From the perspective of national policies and economic guidance, the dividends of the rough terrain forklift market will still exist for a long time. Large infrastructure construction projects, economic stimulus projects, and machinery replacing manpower will bring about the great development of the rough terrain forklift market.
2.Pay attention to online mode
At present, rough terrain forklifts are mainly offline, but it can not be ignored that some products have become popular online. In the future, some small-scale, simple after-sales products that do not need model selection will be sold more and more online with the change of customers' Internet consumption habits. Dealers should understand that the development of online and offline integration is an inevitable trend.
3.Learn marketing and get customers
Marketing is a necessary means to act as an dealer for 4WD rough terrain forklift trucks. If marketing is not good, it will be bad. New products, new markets and new customers must rely on excellent marketing to make a rapid breakthrough. However, marketing and brand power are not the business of the manufacturer alone. The agent should work with the manufacturer to cultivate the market, spread the brand, and how to create a sense of presence in the regional market Popularity is also an important factor determining the performance of dealers.
4.Actively expand key customers
At present, the rough terrain forklift customers are mainly individual customers, but there are also many enterprise customers and more and more large customers purchase. Therefore, agents must master the knowledge and skills of key customer marketing, the sales skills of negotiation procurement and bidding procurement, and the information channels of key customer procurement. The characteristics of big customer procurement are generally: strong stickiness, stable procurement and stable service. Agents must have a group of big customer groups with strong stickiness if they want to be strong, big and stable.
5.Willing dealers should strive to improve themselves
Every rough terrain forklift manufacturer hopes that its dealers will be like those selling cars. The 4S store image, marketing team and financial strength are all available. If there is no one, they will try their best to encourage dealers to develop in this direction. The forklift industry has higher and higher requirements on the knowledge, ability, professional level and business philosophy of agents. A number of large-scale dealers with high level, high concept and high ability will certainly appear in the near future.
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